Much of the Auburn ADPi brand from winter 2021 through winter 2023, which was director of digital media and graphics, was built on bold type in the LEMONMILK display font and bright colors. For a sorority, it is of the upmost importance to stand out, be noticed, and, most importantly, utilize the trends of the time to appeal to the Potential New Members, Current Members, and Alumni at once. The most important part of his job is annually during recruitment and pre-recruitment, making sure all content supports the brand and is identifyable. Much of my more recent work for ADPi is in a video format, which is not supported on this page.