WellsDone is a gourmet cookie company that makes many variations of cookie related products in a variety of flavors, including: pre-made cookies, cookie mix, and edible cookie dough.  This company was inspired by Elizabeth Wells, a beloved grandmother and pillar of her community, and her renowned chocolate chip cookie recipe! In 2019, Mrs. Wells was diagnosed as pre-diabetic, so these cookies are diabetic friendly and non-GMO.  The packaging for this company needed to portray the effeminate and lively nature of Mrs. Wells and of the cookies themselves, but also needed to appeal to a young audience.  The typefaces in the logo pair the antique aesthetic of Gimlet Display with the modern Avenir, to provide a fresh take on a classic style.  The packaging itself hosts a variety of lively, yet not modern, colors and an illustration system to represent the personality of each different flavor.  The display type is Personal Day, which also works in favor of the timeless nature of the brand.  

Completed Fall 2023